A life full of tennis
The story behind the tennis bag line
THE TENNIS LINE
It has been a life full of tennis, to say the least! Ever since the age of four, Tobias Hildebrand's life has in some way evolved around tennis.
As a professional tennis player
Before turning professional at the age of 16 in 1992, Tobias was top two ranked in his age in Sweden and holds various Swedish and international junior titles. As a professional tennis player Tobias played on the tennis circuit for more than nine years, participating in everything from money tournaments, club matches, ITF satellites, futures, ATP Challenges, ATP tournaments and Grand Slams. During his career Tobias has wins over several ATP top ten players and has two ATP Challengers doubles titles and many finals on his record.
Perfect for tennis rackets
Premium tennis bag
It was during this time the idea of creating a “premium tennis bag” started. Back in the days, most of the tennis professionals that played the Stuttgart ATP tournament received a plain black duffel bag at a certain famous fashion brand factory located nearby, when visiting the fashion factory. This bag happened to be 70 cm long and was perfect for fitting tennis rackets, which made all the players back in the 1990s and early 2000 use this bag for carrying their rackets to practice and travel with, and so did Tobias.
SPORTS BAGS
OUR DESIGN
When we designed our tennis, padel and other sports bags, we wanted to solve something we felt was missing: a sports bag that still looks right when the sports clothes come off.
We wanted to create bags that both women and men would be happy to carry with a suit, a beautiful dress or smart workwear — without looking like they are carrying a traditional sports bag.
No oversized logos.
No plastic, sporty look.
No need to change bags when you leave the court.
Instead, we focus on beautiful materials, timeless design and discreet details. A bag that feels just as natural leaving the tennis or padel court, after a workout at the gym, or heading straight into the office, a dinner or a meeting.
Because your day doesn’t stop when your match does.
We believe sports bags can be functional and practical without compromising on style.
That is what discreet luxury means to us.
Designed for sport. Made for everything that comes after.
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